Apple introduces iPad mini built for Apple Intelligence

I still remember the Steve Jobs era when people would praise Apple for having a simple lineup of devices, in contrast to Android, which had some crazy amount of variants of every device. How times have changed.

Regarding variants, it continue to be more complex to buy a Microsoft Windows notebook.

What other large brand has a simpler lineup? Samsung released 22 phones just in 2024 with memorable names like C55 and M05.

Although I wouldn't mind if they got rid of one or two iPhone variants, or at least gave them more meaningful names. I have no idea what the difference between Plus, Pro and Max is. I only know that Pro doesn't mean pro, and that doesn't make it any easier.

Edit: also Steve Jobs was still alive when you could choose between four different iPod variants.

It's mainly just the iPad lineup that's a mess, but it's optimized for there always being an iPad available for increasing budgets in $100 jumps, give or take. It's confusing to try and keep track of them all, but that's not really the point. What they have is anyone can walk into a store and say "give me an iPad, I'll pay $600" and they'll get a good device.

When Jobs did that Apple was close to bankruptcy. When the first iPhone was introduced in 2007, was less than $25 billion. It’s now $385 billion.

Google Pixel has one Tablet.