Uber has issues but honestly it's night and day compared to what taxis were like. And they decrease DUI's.
Do you believe Rebu could that have managed to draw the same level of venture-capitalist money and unicorn-ness and hype, even sharing the same core technologies, code, and product features?
I don't think it would, and I'm asserting that comes from business-plans, labor relations, legal challenges, government lobbying, investor marketing, etc., which in several cases have been, er, ethically-problematic.
Bob Smith annoyed enough Uber drivers in Milwaukee that now he can't get a ride in Poughkeepsie. Maybe that's valid, maybe it's not. But it is pretty new, and I doubt it was in the slide deck when Uber hit up the VCs.
The social aspect of these sorts of things can't help but get entangled with the politics of social mores. Maybe Bob was giving the Uber drivers wet willies. A lot of people would think he caught that ban fairly. Maybe Bob was too politically incorrect for the Uber drivers. Not quite so sure he deserves to be sentenced to hoof it until the Sun burns out. How do we know the bans are of the fair former and not the latter? We don't. It's a private company, they can be as opaque about this as they want.
Good, bad, who knows, but it certainly makes for a completely different landscape.
The legacy taxi services had this problem too, though, as you note, not on a global level. Pre-Uber, there was one taxi service that stopped taking my calls. I have no idea why. I had no way to appeal this, or to even get in touch with them to find out what was going on.
In the meantime, Bob still probably has public transit or local old-school taxi services to fall back on (which somehow still exist). Many areas even have local ride-hailing apps. Worst-case, Bob will have to rent a car when visiting other cities.
Well, it kinda is a fundamental problem, with regard to the original article's premise that scale is a problem. These services can't operate on VC's terms without scaling up to a national or global level. And this, by its nature, means your Uber problem in California follows you to Georgia, and possibly to Uzbekistan.
What if Uber shares its ban list with Toasttab? Or if Uber buys Toasttab?
Laws may be able to address this, but laws always lag. Sometimes by a lot.