Kagi is great because SEO cargo cult haven’t caught up yet. Once Kagi gains traction I guarantee result quality will nosedive.
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This seems like a hard problem to solve, the incentive to be top ranked is just so high. What could be the solution? Can AI even help? Do we need to go back to manual curation after all? I remember in the 90s there were manually curated lists of websites, something like a website directory. At this point I'd rather get recommended a list of websites from a reddit user than relying on Google's ranking.
Part of the situation is that a company that relies on ad revenue will get gradually feel the pull of the advertisers more and more.
I'd be more worried about someone nefarious buying Kagi if it got big. Someone else would be willing to pay a whole lot of money for those eyeballs.