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661 points anotherhue | 1 comments | | HN request time: 0.215s | source
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voidUpdate ◴[] No.41243350[source]
I still don't understand a lot of youtube advertising. Like for me, if I'm being advertised something, I instinctively don't trust it, because they're having to pay people to say good things about it rather than people who have used it telling me it's a good thing. And there are still so many sponsorships from places like BetterHelp, which has been known to be a scam for a while now, and Raid Shadow Legends, which is just a crappy mobile game that is about as "mobile game" as you can get. The only reason I use onshape is because a friend recommended it to me, and I was very skeptical about it initially
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maccard ◴[] No.41243484[source]
I think you’d be surprised at how effective advertising is on you. An awful lot of it is brand familiarity. You mentioned some examples, but presumably you’ve seen more than three ads (not expecting you to list them).

Square space is one provider that commonly does these kinds of placements and I can confirm that it’s an excellent product (albeit expensive).

Where do you think your friend found out about onshape?

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euroderf ◴[] No.41243958[source]
> An awful lot of it is brand familiarity.

Thus the ad industry term "impressions" ? One gets the impression (heh) that they're just trying to beat logos and catchphrases into your reptile brain.

"Familiarity breeds contempt"... but ubiquitous superficiality does not, I guess.

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1. maccard ◴[] No.41245045[source]
I’ve never realised the use of the word impression until now - makes a lot of sense