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SponsorBlock – skip sponsor segments on YouTube

(sponsor.ajay.app)
661 points anotherhue | 11 comments | 12 Aug 24 09:10 UTC | HN request time: 0.861s | source | bottom
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voidUpdate ◴[14 Aug 24 07:09 UTC] No.41243350[source]▶
I still don't understand a lot of youtube advertising. Like for me, if I'm being advertised something, I instinctively don't trust it, because they're having to pay people to say good things about it rather than people who have used it telling me it's a good thing. And there are still so many sponsorships from places like BetterHelp, which has been known to be a scam for a while now, and Raid Shadow Legends, which is just a crappy mobile game that is about as "mobile game" as you can get. The only reason I use onshape is because a friend recommended it to me, and I was very skeptical about it initially
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1. maccard ◴[14 Aug 24 07:30 UTC] No.41243484[source]▶
I think you’d be surprised at how effective advertising is on you. An awful lot of it is brand familiarity. You mentioned some examples, but presumably you’ve seen more than three ads (not expecting you to list them).

Square space is one provider that commonly does these kinds of placements and I can confirm that it’s an excellent product (albeit expensive).

Where do you think your friend found out about onshape?

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2. voidUpdate ◴[14 Aug 24 07:46 UTC] No.41243616[source]▶
Sure, it makes me aware of brands, and then I don't use their service because they have to pay people to say it's good. And I already have a web hosting solution, its the raspberry pi in my closet.

I've asked them but they may be asleep

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3. matsemann ◴[14 Aug 24 08:13 UTC] No.41243781[source]▶
Ehh, if you go to buy a new car, will you buy a brand you've never heard of before? Or will you perhaps check out the brand you've seen ads for a hundred times in your life?

It's not a conscious decision, your mind is familiar with some of the brands more than others, for whatever reason, and that tricks you into trust. Sure, you still might look into reviews and stuff, but your mind has already been primed to some extent in what brands you even consider.

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4. voidUpdate ◴[14 Aug 24 08:27 UTC] No.41243871{3}[source]▶
If I go to buy a new car, I'll look at the brands I have experience with, like what my friends and family drive. If I can actually see what its like and have people I trust endorse it, I'm more likely to support it
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5. euroderf ◴[14 Aug 24 08:37 UTC] No.41243958[source]▶
> An awful lot of it is brand familiarity.

Thus the ad industry term "impressions" ? One gets the impression (heh) that they're just trying to beat logos and catchphrases into your reptile brain.

"Familiarity breeds contempt"... but ubiquitous superficiality does not, I guess.

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6. matsemann ◴[14 Aug 24 10:24 UTC] No.41244530{4}[source]▶
And people subconsciously trust people they interact with often, like content creators whose videos you watch. Most people think they're above being influenced by ads, but they're not.
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7. voidUpdate ◴[14 Aug 24 10:38 UTC] No.41244592{5}[source]▶
I barely interact with content creators. They don't reply to my comments very much, and even if they did, they'd still say they 100% support the thing they're being paid to say nice things about. I cant have a genuine conversation with them about the thing, how good it is, what the downsides are etc. See Kyle hill's vaguely recent video about scientific misconduct where they also advertise BetterHelp. The comments section was overwhelmingly negative about it, and their response was essentially "cry about it."
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8. maccard ◴[14 Aug 24 11:56 UTC] No.41245045[source]▶
I’ve never realised the use of the word impression until now - makes a lot of sense
9. barnabee ◴[14 Aug 24 15:59 UTC] No.41247548{5}[source]▶
> Most people think they're above being influenced by ads, but they're not.

Exactly why they should be illegal!

Allowing people to spend money manipulating us into giving them money so they can spend more manipulating us into… is mad.

10. saul-paterson ◴[14 Aug 24 20:48 UTC] No.41250347{6}[source]▶
I prefer smaller channels (because they feel more "human" if you know what I mean), and their authors spend a lot of time engaging with the audience. Discussion is actually useful, you can learn something from YouTube comments. Yes, that YouTube.

Just step outside the highly commercialized part and you'll be surprised.

11. powersnail ◴[15 Aug 24 05:29 UTC] No.41253341{5}[source]▶
If my friend/family is paid to say good things about a brand, I also wouldn't trust their praise of said brand. I mean, I've had a family member sucked into a product selling pyramid scheme, so I have experienced exactly this scenario.

That is not to say that it doesn't work. The fact that the family member got into the pyramid scheme in the first place is proof that some people are susceptible to it. But also, none of us (the family) gave in to her advertisement, so obviously that's proof that a lot of people also aren't susceptible to it.