On one hand, this is a momentous day for private space flight. On the other, we're closer to Moon lobbyists than ever.
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If something is bad, then it's bad even when it's done by your team.
The end does not justify the means.
But "Lobbying", the practice, is understood by the public to be the process whereby monied interests essentially buy votes via graft, bribery, etc and/or buy votes via contributions to re-election campaigns.
The result being that it is (usally) not the speech and thus the data or moral argument that changes minds in government, but the money.
And that is what's inherently bad.