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Unpacking Google’s Web Environment Integrity specification

(vivaldi.com)
756 points dagurp | 1 comments | 26 Jul 23 11:30 UTC | HN request time: 0.293s | source
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Animats ◴[26 Jul 23 19:18 UTC] No.36883370[source]▶
We now need two things. First, an antitrust breakup of Google, separating search and ads. Second, a tax on ads.

It must be made against the economic interests of search engines to show too many ads.

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manuelabeledo ◴[26 Jul 23 19:31 UTC] No.36883570[source]▶
While I believe that the idea of splitting Search and Ads could be a game changer, how would Search become profitable without Ads, and without compromising the rank algorithm?
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1. Andrex ◴[27 Jul 23 03:43 UTC] No.36888672[source]▶
Google Search could still show ads, but they'd need to evaluate which ad exchange to use, of which Google Ads would only be one option.