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756 points dagurp | 4 comments | 26 Jul 23 11:30 UTC | HN request time: 0s | source

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Animats ◴[26 Jul 23 19:18 UTC] No.36883370[source]▶

>>36875940 (OP) #

We now need two things. First, an antitrust breakup of Google, separating search and ads. Second, a tax on ads.

It must be made against the economic interests of search engines to show too many ads.

replies(3): >>36883570 #>>36886062 #>>36886441 #

1. manuelabeledo ◴[26 Jul 23 19:31 UTC] No.36883570[source]▶

>>36883370 #

While I believe that the idea of splitting Search and Ads could be a game changer, how would Search become profitable without Ads, and without compromising the rank algorithm?

replies(3): >>36883664 #>>36885584 #>>36888672 #

2. Buttons840 ◴[26 Jul 23 19:38 UTC] No.36883664[source]▶

>>36883570 (TP) #

Search placement ads stay with search. Ads people can put on their own page go with the new company that is broken off.

3. wardedVibe ◴[26 Jul 23 21:48 UTC] No.36885584[source]▶

>>36883570 (TP) #

freemium? See e.g. Kagi

4. Andrex ◴[27 Jul 23 03:43 UTC] No.36888672[source]▶

>>36883570 (TP) #

Google Search could still show ads, but they'd need to evaluate which ad exchange to use, of which Google Ads would only be one option.

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Unpacking Google’s Web Environment Integrity specification