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Apple Finds Its Next Big Business: Showing Ads on Your iPhone

(www.bloomberg.com)
115 points miles | 1 comments | 14 Aug 22 18:36 UTC | HN request time: 0.209s | source
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simonh ◴[14 Aug 22 19:23 UTC] No.32462120[source]▶
The article is very thin on actual new information. It forms a lot of time talking about how ads currently work. The only new thing is the advertising head saying he wants to grow as revenue, but there’s no concrete info on how they actually intend to do that, just a lot of ‘maybe’ about maps.
replies(2): >>32462606 #>>32463006 #
1. joegahona ◴[14 Aug 22 21:17 UTC] No.32463006[source]▶
My reaction too. The writer didn't even do the homework to know the publisher revenue split for Apple News. I believe it's 70/30 publisher/Apple if Apple sells the ads (in which case the end user gets shockingly awful ads, borderline bellyfat ads), and it's 100% to the publisher if the publisher can navigate and set up ads through Apple's tools, which is time-consuming and resource-intensive.