Apple Finds Its Next Big Business: Showing Ads on Your iPhone

The article is very thin on actual new information. It forms a lot of time talking about how ads currently work. The only new thing is the advertising head saying he wants to grow as revenue, but there’s no concrete info on how they actually intend to do that, just a lot of ‘maybe’ about maps.

The only bit I found is this unsourced text:

> On the App Store, display ads are currently shown in the search tab in the Suggested panel. Apple will also soon expand ads to the main Today tab and within third-party app download pages.

My reaction too. The writer didn't even do the homework to know the publisher revenue split for Apple News. I believe it's 70/30 publisher/Apple if Apple sells the ads (in which case the end user gets shockingly awful ads, borderline bellyfat ads), and it's 100% to the publisher if the publisher can navigate and set up ads through Apple's tools, which is time-consuming and resource-intensive.

I suppose an article titled “Apple to advertise apps in the store you got to to buy apps” probably wouldn’t be as grabby.