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The new and upgraded Framework Laptop

(community.frame.work)
1680 points etbusch | 2 comments | 19 May 22 12:19 UTC | HN request time: 0.678s | source
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jameshart ◴[19 May 22 17:37 UTC] No.31437693[source]▶
Ohhhhh that's why there was a spate of projects posted last week about building computers based on framework mainboards - submarine marketing for this framework upgrade launch. Figured it was framework behind it somehow, but the fact that it's to promote the 'here are some ways to use your old mainboard once you upgrade' angle makes a ton of sense.
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1. nrp ◴[19 May 22 21:11 UTC] No.31440216[source]▶
It's somewhat less nefarious than that. Before we announced the availability of a new Mainboard that existing Framework Laptop users can upgrade to, we wanted to make sure that there were interesting ways for people to re-use their old ones. When we sent out hardware to some creators, we told them we would appreciate it if they posted their projects by X date, leading to them clustering just before that date.
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2. jameshart ◴[19 May 22 22:18 UTC] No.31440875[source]▶
Didn’t mean to come across as accusatory - on the contrary, it’s smart marketing and totally in keeping with the brand values.