Fix the system? People who comment online seem to think the concept of the "search engine" cannot be improved, except by Google. The list of inactive search engines at
https://en.wikipedia.org/wiki/Search_engine is depressing. The problem for us is that the supposed innovator Google has little financial incentive to improve the system regarding "content" or "quality". As long as the traffic keeps coming, the ad revenue keeps coming. Their best bet is promote what's "popular" ("top-ranking"). Because the traffic keeps coming no matter what Google does, "content" and "quality" are not really their major concerns. There are no true alternatives for users. Bing is basically a Google clone. No new ideas. Other search engines, like DDG, just piggyback off Google or Bing crawlers. Not sure about Baidu, Yandex or others but I suspect they are more or less Google clones as well. In every case, advertising dictates design. No new ideas.