SEO is so broken, it's not about website content or website quality. It's about how much money you pay to some punks - "SEO experts" who are hacking a system. I'm so sick of that.
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One day Google may introduce multiple search rankings, where one of them is SEO and another is the "useful things". But I don't hold my breath.
Maybe it's just because I'm searching for technical stuff but DDG and Google are both a big source of frustration for me,
DDG thinks I mistype most of my queries and will desperately try to correct my 'mistake' because "surely nobody is really searching for documentation about ARM32 bootloaders, they just mistyped when they were really trying to look for a webshop that sells 32 different ARMchairs and ARMy boots.".
Google will understand my input at least half of the time but uses that power to show me the power of websites that do some article/keyword scraping and run GPT on it, or this great new Medium blogpost with two paragraphs of someone copying a Wikipedia summary of what ARM is and copy pasting build instructions from a GitHub README.
I've tried searching github.com itself but that's just a nice way to find out that apparently most of the data they store is just scraped websites, input for ML models or dictionaries and they will happily show me all 9K forks of the one repo that contains the highest density of these keywords.
/rant