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The top-ranking HTML editor on Google is an SEO scam

(casparwre.de)
1743 points caspii | 1 comments | 07 Jun 21 21:35 UTC | HN request time: 0s | source
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shmiga ◴[08 Jun 21 05:26 UTC] No.27430926[source]▶
SEO is so broken, it's not about website content or website quality. It's about how much money you pay to some punks - "SEO experts" who are hacking a system. I'm so sick of that.
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DelightOne ◴[08 Jun 21 06:34 UTC] No.27431284[source]▶
That's why for certain things Google is useless. Have to add certain keywords to avoid the SEO content to get comparisons, reviews, forums.

One day Google may introduce multiple search rankings, where one of them is SEO and another is the "useful things". But I don't hold my breath.

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ma2rten ◴[08 Jun 21 06:47 UTC] No.27431346[source]▶
The useful thing would instantly become useless because people would start gaming it.
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DelightOne ◴[08 Jun 21 08:25 UTC] No.27431886[source]▶
Agreed, I heard that before.

What about trust-based systems. You choose who you trust and get information that they found not to be SEO-garbage, like trust-rings. When the system can't do it alone, user-centric feedback may work. That could give interesting inputs besides the ones Google already gets using its standard metrics.

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1. randomswede ◴[08 Jun 21 09:20 UTC] No.27432168{3}[source]▶
Yes, but it feels like an approach that would not allow you to do anon searches. I guess pseud searches may be good enough.

I suspect this is actually one of those fundamentally hard problems.