SEO is so broken, it's not about website content or website quality. It's about how much money you pay to some punks - "SEO experts" who are hacking a system. I'm so sick of that.
I wonder why google is not more rigorous about that. Google search is riddled since years with "optimized" content nobody wants. It's become so bad even my non-techie friends are beginning to switch to DuckDuckGo -- which is not better per se (probably worse at contextualizig).
Getting stuff on PagaRank feels a game. Getting stuff out of Google feels a game too. To the point that moving to an alternative feels worth it, at least to try.