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Google’s FLoC Is a Terrible Idea

(www.eff.org)
604 points wyldfire | 1 comments | 04 Mar 21 15:59 UTC | HN request time: 0.228s | source
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dleslie ◴[04 Mar 21 16:49 UTC] No.26344736[source]▶
This captures my feelings on the issue:

> That framing is based on a false premise that we have to choose between “old tracking” and “new tracking.” It’s not either-or. Instead of re-inventing the tracking wheel, we should imagine a better world without the myriad problems of targeted ads.

I don't want to be tracked. I never have wanted to be tracked. I shouldn't have to aggressively opt-out of tracking; it should be a service one must opt-in to receive. And it's not something we can trust industry to correct properly. This is precisely the role that privacy-protecting legislation should be undertaking.

Stop spying on us, please.

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an_opabinia ◴[04 Mar 21 17:43 UTC] No.26345438[source]▶
> I don't want to be tracked. I never have wanted to be tracked.

Maybe just use Tor.

> Stop spying on us, please.

It was probably a mistake to equivocate the kind of data gathering that ad-tech companies do with the kind that oppressive governments do.

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1. dTal ◴[05 Mar 21 09:48 UTC] No.26354944[source]▶
> Maybe just use Tor.

That's like diving into a conversation about CCTV proliferation with "just wear a ski mask". It's inconvenient, hinders daily activities, makes you look like a criminal, and might not even help. It's unreasonable.

>It was probably a mistake to equivocate the kind of data gathering that ad-tech companies do with the kind that oppressive governments do.

Given that oppressive governments can obtain the data from the ad-tech companies... no, not really.