How I cut GTA Online loading times by 70%

I have a friend who works at Rockstar. I have forwarded the blog post to him.

ask him from me what on earth is wrong with R*

Short answer: it doesn't make enough money, it doesn't matter.

GTA V has made 6 billion in revenue, it's probably the most profitable video game in history by a large margin.

GTA V is profitable, fixing bugs is not.

You could easily model how increased retention/engagement rates would translate to increased microtransaction revenue from drastically decreased load times. You could even bucket test it if you wanted to directly quantify the results, but I'm sure that the cost payback would be a matter of days.

Fixing bugs that reduce engagement is profitable. I am pretty confident this kind of bug has easily costed Rockstar in the order of 10-100 million dollars _per year_.

I don't play GTA Online, but I'll just say thanks for forwarding, since it's a concrete step towards possibly fixing the bugs.

but why bother when you got so much money anyway? It's shockingly lazy, but are you as productive as you can be? They're no different.

Management decided it doesn't make enough money.