Apple has threatened to remove Amphetamine from the App Store

You’re angry. I’ve felt this in a trademark lawsuit. You think the world should get behind you and change the corrupt system.

My advice is to immediately rebrand as gracefully and effectively as possible and use all that activist energy to effect the transition.

They kind of have a point which doesn’t make them right, but they hold all the cards and you will lose this one and regret the wasted bandwidth.

Honestly if your name your product stupid things I would think that some of us might be choosing not to download your product as a result. And if a store decides not to sell your product because of this it’s really their prerogative. Saying you violated their terms with impunity for 6 years doesn’t mean they lose the right to correct the mistake.

This name is pretty rings rather badly in my ears, though I’m not offended by such things. I’d feel similarly if they had named it “fuck sleep”. I’m not offended by the word “fuck” but I don’t really want to buy products that are named that. Do apps need energy drink names to be successful? I’ve noticed a trend in talking about men’s balls in ads, manscaping, underwater fart jokes. It’s seems so much like idiocracy more then something offensive.

On the other hand a rose is still a rose. So I agree they should probably just rename it. I doubt there would be any major loss from doing so.

What if it was "caffeine"?

A stimulant drug, just happens to be legal.

Or Coca? A plant that release a stimulant when chewed.

Now if the app was called "Sweet Meth", you'd have a better parallel with "fuck sleep", but it's not.

There's an app called Caffeine that does the same thing. It's what I use.