My advice is to immediately rebrand as gracefully and effectively as possible and use all that activist energy to effect the transition.
They kind of have a point which doesn’t make them right, but they hold all the cards and you will lose this one and regret the wasted bandwidth.
This name is pretty rings rather badly in my ears, though I’m not offended by such things. I’d feel similarly if they had named it “fuck sleep”. I’m not offended by the word “fuck” but I don’t really want to buy products that are named that. Do apps need energy drink names to be successful? I’ve noticed a trend in talking about men’s balls in ads, manscaping, underwater fart jokes. It’s seems so much like idiocracy more then something offensive.
On the other hand a rose is still a rose. So I agree they should probably just rename it. I doubt there would be any major loss from doing so.
This is all ridiculous and I don't like where we're headed as a society.
Sure it’s just a chemical. Everything is just chemicals but I don’t need “meth” for my computer. Same reason our kids don’t need toys advertised as “crack for your baby”.
Agin not offended its just not a good name. Even if let’s say you build an app that’s hooks into some other program and you sell said app for two dollars, you may think it’s hilarious to call it “two dollar hooker”, hell I myself might even chuckle. But only once, then I’ll just get annoyed every time I see “two dollar hooker” in startup, “two dollar hooker has crashed” etc.
I also would not buy your product if it were called alcohol poisoning. I love alcohol. I’m drinking a beer right now (happy New Years everyone). But naming a computer program after it sounds like an odd thing to do. And more to your point would also be a violation of the same rule Apple is using in this case.
> I also would not buy your product if it were called alcohol poisoning. I love alcohol. I’m drinking a beer right now (happy New Years everyone). But naming a computer program after it sounds like an odd thing to do. And more to your point would also be a violation of the same rule Apple is using in this case.
What about an application that assists in force-quitting other programs? One might call that "Scotch", since that's what it does ("It 'scotches' other processes, you see..."), and the application might have a cutesy whiskey glass as its icon. Would that run afoul of your sensibilities?
Scotch vs scotch whiskey is more of a word play joke as well than a direct analogy. But I see your point and your totally right that one sounds less bad to me. I'm only stating that as a matter of taste I do not like this particular apps name.
And since it's apple's store they have the right to not like it either. I just don't think this is a profound "free speech argument" like some do in these comments.
Personally I think it's really odd that someone would need an app to keep their computer from sleeping. This says far more about macs than the arbitrary naming policy.