My advice is to immediately rebrand as gracefully and effectively as possible and use all that activist energy to effect the transition.
They kind of have a point which doesn’t make them right, but they hold all the cards and you will lose this one and regret the wasted bandwidth.
The article is actually quite well written and even highlights, with examples, how Apple applies such naming rules arbitrarily.
I've said this before - all developers who distribute their apps through the macOS / ios app store should feel like a JACKASS for not only giving Apple control over distribution, but also paying them for the same. YOU DEVELOPERS ARE THE ONE WHO CREATE MORE VALUE FOR THESE APPLE PLATFORMS - why in the hell do you think it is some kind of "privilege" to PAY them for it??
With its exclusive app store, Apple acts like a CORRUPT bureaucrat who unnecessarily imposes himself in the middle of you and your clients, demanding a bribe from both to connect you and them. Thus, increasing costs for your clients, and reducing your profits!
Especially on the macOS, which Apple is desperately trying to turn into a closed platform like ios, developers are being incredibly SHORT-SIGHTED by distributing apps on its app store and adding more value to something that will end up hurting them when everyone's choice is ultimately limited to it.
I guess I was assuming that anger and happiness are somewhat mutually exclusive.
It applies to both sides here: Apple could continue to choose not to be offended after 6 years. The developer could choose not to be offended at Apple’s decision and rebrand.
Having said that, this is censorship any way you look at it. Whether it’s “valid” censorship depends on your point of view.
People are good at rationalizing. I'm sure my earlier comment, and many others, would be sufficient justification for someone inclined to do nothing.