Maybe it's just me but the idea that my computer lets Apple (+ any LE organizations) surveil my app launches seems so much scarier than any malware.
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Linked to your identity if you have a credit card saved for say iTunes.
It isn't just checking for malware, its broadcasting your app opening behavior to apple and anyone else who might be listening.
> It’s not like Apple us building a database of apps you’ve launched linked to your address and social security number.
You know this how? Seriously, I don't get why you would believe that.
They don’t have any significant advertising business. They don’t need to collect any personally identifiable information. They’ve promoted their brand by putting their customers privacy first.
So why would you believe they would intentionally risk all of that here?
Proof that if you are signed into any of their cloud services they know who you are? Is this a serious question?
I certainly trust that they are better than Facebook or Google on the privacy axis. I don't blindly trust that they are innocent.
Why would private company not utilize leverage? You have no source, you can't even turn off these checks without hacks. Privacy first is open source and audit. It is removing feature people don't want.
You could easily see knowing how often an app is used on an OS to be useful business information if apple wanted to create software to get into a trend before it gets to big.
Of course that doesn't require fine grained time data just daily would be more than good enough.
However you could also see the business use of knowing if two pieces of software are often used together or sequentialy which could inform creating an all in one/integrated experience that would do well in a market. So you need that finer application timing.
Of course that doesn't require tying it to a particular user account,not even a device ID, just a sessionID that changes each time the device restarts would probably be granular enough.
However since we've got that other stuff in place per device wouldn't it be great to see if there's a correlation between people using an app on there Mac and using it or another App on there iphone, ipad, or watch. What piece of data can we include to match up a user across all their devices? Maybe some kind of obfuscated or derived userID.
Of course you'd hope that other interests such as a commitment to privacy would rule out the use of such a dataset. If Apple did have such a dataset then you'd hope they'd be doing whatever processes (social, business, and technical) it can to obfuscate and seperate how that dataset is tied to a specific user.
The only real argument against Apple not having it is the balance between the cost of creating/exploiting such a data set, the expected profit, and the legal and reputational costs of such behaviour.
A corporation's nature is determined by their business model.
If you want to apply that fable to, say, Apple's relationship with independent repair shops, I'd 100% agree.
> They don’t have any significant advertising business.
This refutes that they're the scorpion in this relationship.
Yes... now. Can you say that with certainty 10 years from now? 15? 20? Would you want an evil Apple 10 years from now having that? Or one that a 3-letter agency forced to collect it and they could never tell anyone because National Security Letter? Is that a bet you want to take? One you NEED to take? Is it truly unavoidable, sufficient to justify such a thing?
The best bulwark against overreach is to not create the capacity for it in the first place. Power will only ever do 1 thing, and that's amass more power.
They have a couple: https://searchads.apple.com, https://support.apple.com/en-gb/guide/adguide/apda0878bbd9/i....
They cover ads in Apple News, the App Store Search ads and promotions, and there's the results of Siri search I suppose too. But all of these are internal Apple products and marketplaces. They are not running advertising auctions to any bidder on the basis of guaranteed user groups or targeting strategies.
If you are in fact suggesting that they sell ads beyond their internal marketplaces I'd consider that motivation to move away from them myself, and I converted away from OSS when I got bored fixing my workstation more than my work.
It's hilarious: most of the journalism I'm finding via DDG search is anti-Apple from the advertisers perspective. All these bloggers and Forbes writers decrying the fact that Apple keep making it harder for third parties to exfiltrate user data. Outraged that Apple would use this data internally making the marketplace non-competitive to both "tiny ad networks" and "Apple's corporate rivals" alike.
This is bogus. It seriously strangles the capabilities of the rival giants to get hold of that trove of data, but the small ad networks, representing businesses with whom Apple has a formal supplier relationship (the Apple Developer Program) and no direct competition are really no worse off.
Shock and awe.
The big change that caused this flurry of self-serving smear? Making 3rd party advertising opt-in. Forgive me if don't swoon with relief that they are now holding off on this user-empowering, privacy focussed change until next year: "to give advertisers and publisher more time to prepare" and come up with ways to subvert the new order.
Throughout this whole discussion users are talking about "ecosystems" and buying in to one or the other, and the effort of changing. The original issue in this thread was serious, reasonably short-lived, and an infrequent screw up (though that frequency is increasing if you ask me). The issue of Apple's ads is moot. They protect their right to be custodians of the user data they hold (or own, I'm still kind of unclear on that) and they continue to shore up the fences that keep the wolves at bay.
Point me to another major hardware/software/data vendor who shares those values.
