Epic Games has filed a lawsuit [1] and published a Fortnite-themed parody of Apple's "1984" [2] to get some publicity for it.
[1] https://cdn2.unrealengine.com/apple-complaint-734589783.pdf
replies(8):
[1] https://cdn2.unrealengine.com/apple-complaint-734589783.pdf
The original Apple parody was to convince consumers to switch from one platform (PC) to a different platform (Mac).
Now, maybe you believe Apple, in the form of iOS, has become Big Brother. Fine, in that case, Epic should provide its own gaming platform.
But Epic isn't trying to destroy Big Brother here. It still wants to run on Big Brother's platform. It just doesn't want to give up any revenue to do so.
Shrug.