This is just three big corporations fighting over their respective slices of the pie, if you think any of this is being said or done for your benefit I’m sure Epic has a plentiful supply of really tasty Koolaid for you. But no pie, sorry.
Yes, this is how capitalism works. The companies can be started by virtuous, far-sighted dreamers, like Steve Wozniak, Larry Page and John Lennon, but then they get infused by money from venture capitalists and investors who just want ROI.
Once they hire more than 5000 people, the edges of the company are not controlled by dreamers - worker bees are employed to make money by leveraging whatever is there to be leveraged. And so the mission drifts.
Or else, the company fails or disappears, which is what happened to John Lennon's company, Apple Music.
We need to rethink capitalism, so companies can grow to medium size, and stay there, providing good things to their customers in a virtuous, mutually beneficial way.