Riot is now Element

That's been long overdue and will hopefully help Matrix make inroads into more conservative organizations; I believe the tech is really promising. It's a definite liability, trying to introduce people to Matrix, when the de-facto default client's name evokes all kinds of unhelpful associations – it doesn't sound like work at all and it does sound like gamers, toys, apparently even like a far-left political organisation. Element should be fine for everyone.

Even if these "toys" were instrumental in driving technological progress, it makes sense to rename it for "conservative" organisations. Some say the smarter ones should give in, so just make it easy to swallow.

Although I don't see widespread adoption yet if Matrix bridges aren't implemented by the common household names. Conservative organisations use solutions from Apple or Microsoft. There is no deeper thought behind it.

That said, I think they just did it because of trademark issues. Private users are probably converted by their environment and probably don't think too much about the name.

Worth pointing out that some of the largest proponents of Matrix today are governments and civic institutions. The federated nature and ability to self host are really important to them.

The French government's installation has been in the public domain for sometime (https://matrix.org/blog/2018/04/26/matrix-and-riot-confirmed...)

More recently the German Education authority has announced that it will roll out a 500K user installation - this is the world’s largest-ever single contract for a collaborative software service (https://sifted.eu/articles/element-germany-deal/)