No one is forcing people to drive for uber and no one is forcing the rider to use uber. In my city, Accra, Taxis were so expensive until uber came to the market and forced down the price.
The only system that puts the consumer (read: common man) first is the free market (if and only if politicians would allow it to work).
I humbly suggest to you that, if P!=NP, then the Efficient Market Hypothesis (any flavor!) cannot be true, as otherwise we could program markets to solve NP-complete problems in P time.
Edit: Remember, downvote means "you are right and I must hide your argument lest it show others my folly". That's how the free marketplace of comments works.
Why do you think that the millions of Londoners who voluntarily chose Uber over traditional taxi services should be denied the freedom to choose what taxi services to use?