We have a solution for which companies should operate: it's called the free market.
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No one is forcing people to drive for uber and no one is forcing the rider to use uber. In my city, Accra, Taxis were so expensive until uber came to the market and forced down the price.
The only system that puts the consumer (read: common man) first is the free market (if and only if politicians would allow it to work).
I humbly suggest to you that, if P!=NP, then the Efficient Market Hypothesis (any flavor!) cannot be true, as otherwise we could program markets to solve NP-complete problems in P time.
Edit: Remember, downvote means "you are right and I must hide your argument lest it show others my folly". That's how the free marketplace of comments works.
Also, with the tactics Uber has historically used - in a "proper" free market, would they not become a monopoly? And then they could charge what they please, ending up in the same position that previous taxi companies have been in.
Yes, Ghana has been through a lot of dictatorship rule until recently when we saw the light of reducing government involvement in people's lives. But why does that matter here?
>Also, with the tactics Uber has historically used - in a "proper" free market, would they not become a monopoly?
How so? it's very easy to start a ride-hailing service. In fact, I've lost count of how many of them we have here in Accra. Uber itself has been forced to reduce its charges by other competitors like Yango[1], Bolt(Taxify) and even ironically the traditional taxi providers.
These days, I don't even bother to order uber or Yango or Taxify because the taxis are responding to the competition.
Why do you think that the millions of Londoners who voluntarily chose Uber over traditional taxi services should be denied the freedom to choose what taxi services to use?