https://www.youtube.com/watch?v=u_XJxqnxzaY has to be the most clever means for the creative class to fight back. Reminds me of cultural jammers of the 90s.
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Goonswarm was especially famous for it.
All versions of "People sitting on the sidelines outnumber people with an opinion, so it's more productive to sway them to your cause than your enemy."