Blizzard has been bending over backwards for some time with regards to China but this is the first time I remember them taking action against someone who does not work for them.
the simple matter is, you cannot pick and choose, all the companies must be shamed into not bending to China's censorship because it won't be long before such actions suddenly show in law; not that some of the speech regulations in the EU aren't close as it is with regards to what you can and cannot say with regards to religions
[0] https://qz.com/224821/see-how-borders-change-on-google-maps-...
You're saying that China was happy about that because China wanted Google out anyway and needed an excuse? If China didn't need an excuse, China could have blocked Google from the start. China has blocked things it considers offensive without an explicit action from that party (such as Winnie the Pooh).
If Google was obeying China's censorship, what would China find offensive about Google?
Does China find a similar level of offensiveness in the NBA and Blizzard, such that China is disappointed that they censored themselves and thus China doesn't have an excuse to block them?