Disagree. How do you suggest they operate their business? Does this extend to print magazines and newspapers--do you suggest they stop running ads and just give away their product? Do you think Facebook should start charging a subscription?
What users want, naturally, is everything awesome free forever. It's naive, though, to things that everyone should always get what they want.
As other have said, I agree there are hard limits and Facebook has violated them, in terms of selling data and collecting it without user's permission. That's different.