To be fair, this was when they were just coming into London and offering crazy bonuses to steal market share from Deliveroo, but still, this isn't controversial - if someone pays you bad wages, don't work for them...
If you can't find work elsewhere, you'd rather work for pennies than for nothing.
You could say the same about any regulation, if you cannot manufacture something at a reasonable price without polluting more than allowed, you need to change your prices or adjust your business model.
Out would be better if kfc rained from the sky, but that's not an option.
Why is their business model "poor"? If prices go up, so will what is considered a "reasonable" wage. What's a "reasonable" skillset that an employee must offer to get such a wage.
Difference with pollution, is that its fine to just not pollute. Just not employing makes the situation worse.
Because it relies on exploitation. It offers pennies for work that ha real risks involved. No insurance, not even bike maintenance is offered. You're on your own and if you happen to be the unemployed, unprivileged youngster from the outskirts of Stockholm (quite common) and anything happens while you're riding for one of these companies (car hits you, pedestrian walks out in front of you, etc.), at best your bike is busted and you can't even pay back the money you borrowed to buy it just to get the job. At worst you'll have serious injuries and you'll need treatment that you'll get for relatively little cost only because this is Sweden not one of those fucked up countries where health care is terrible and you'd go bankrupt if such a thing happened to you.
That's why the mode is poor. It makes me sad that all these delivery companies build thir business on exploitation.
One thing it has going for it is that as with a lot of jobs you get better with practice. You learn to take your breaks, you get better muscles (as with any physical labour job), etc. However, what happens if you retract a muscle one day? In a normal job you'd call sick, and in EU if you're on contract that means benefits.
What we need is two things: one we need laws structured to make this type of self-employment illegal (since the relationship between contractor and contractee is clearly top-down, and requires near to no expertise), and two we need active enforcement of this law.