Amazon Go

I worked at a grocery store for several years, and one thing I recall is customers CONSTANTLY putting items back in a random aisle, rather than where they found it.

I wonder how this tech deals with that? Maybe they figured that out, too. But I was amused in the video when I saw the customer putting it back where it belonged, because that's not how I remember that going...

All that said, this is fantastic and exciting.

Edit: I also hope they're already thinking about EBT cards and WIC.

One interesting benefit of the “detect removal from shelf” concept is that there might finally be a time stamp associated with the removal of the item.

Right now, if you see a random perishable item sitting on a shelf, you HAVE to throw it away because it could have been there for a long time. On the other hand, if you can see that some Frozen Peas were only taken off the shelf 2 minutes ago, you can just put them back and they’ll be fine.

Although, what I’d really want is not only the time stamp but the customer. I’m sorry but if you cost the store $25 by leaving a damned ROAST in the cereal aisle, I would be perfectly happy to never let you in the store again.

UPC codes are not uniquely identifiable to the unit, only to the product. You could narrow it down to all of the people who took that item off the shelf, but you'd probably be into surveillance reviews after that.

An option is to label all the items with a unique identifier, but that is typically seen as too costly, which is also the reason Amazon hasn't fully fixed the FBA counterfeit problem.

Amazon is boasting it involves "computer vision, sensor fusion, and deep learning" so there is definitely quite a bit more going on than the UPC code. It also doesn't appear any UPCs are actually being scanned in the first place.