Incorrect, at least with Shark Tank. Can't speak to Dragon's Den. I worked for one of the Sharks on their ST accounts. Nothing is staged, it's all regular people who submit their ideas and are selected based on who the network thinks will make for good entertainment (personality, "wow factor" with the product, etc). During filming, the sharks are given an overview of who the person presenting is and what their product is/does. Everything else is organic. The Sharks have no advance knowledge of the products and the deals get made or shut down after due diligence is done after filming.
That's not to say that the sharks don't do a huge dog and pony show of promotion around their products, though.