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SEO hidden text and AJAX

(devx.lt)
81 points Bogdanas | 1 comments | 30 Jul 15 12:38 UTC | HN request time: 0.277s | source
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fideloper ◴[30 Jul 15 14:13 UTC] No.9975059[source]▶
Not sure who the audience is here. If the text is in the DOM, it's gonna get indexed. Computer's don't care if text is white on a white background.

That being said, Google getting dynamically generated content (ajax) is newish (I don't think it's new enough to be "news").

More interesting is if Google can "parse" things like <noscript> or if the CSS hides content, or if text is too small and decide to rank based on that (contributing factors to a "quality" rating).

I'd guess "yeah, probably". After all, they can rank based on if your site is mobile-friendly, and that must take some interesting metrics to decide.

Google specifically fighting "black hat" SEO techniques is really, extremely old news. Google being good at indexing "all the things" - also old news.

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1. jdiez17 ◴[30 Jul 15 14:42 UTC] No.9975263[source]▶
Computers might not care if text is white on white, but humans do. So just because the text is in the DOM doesn't necessarily mean it'll get indexed. It's definitely in Google's interest to fight against techniques like these. They already mitigate against things like keyword spam, etc.