That "special offer for 20 copies of discover magazine" hovering monstrosity has to be the most offensively oversized ad I have ever seen on a link submitted to this site.
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Around 40% of my view was header and navigation, another 25% ads, another 25% "social" junk, and maybe %10 for the headline and part of the first sentence of the story.
Needless to say, I didn't bother trying to read the article.
Video of her talk at https://www.youtube.com/watch?v=-xZZ1c7diUI#t=535
That said, my first and last desire is to close tab and flee screaming. But if it works for her ...
"Reputation" is ... hardly what I'd see being established in a good way by that site though.
One observation: her site is very strongly reminiscent of many native Kanji sites (I'm slightly more familiar with Japanese and Korean than Chinese websites), which lack a number of the typical signifiers of emphasis which are found in Western / Roman characterset communications. The result is an interface that's typically exceptionally loud. Ling's site is in many ways a direct transliteration of that design motif to English.