Google’s “20% time,” which brought you Gmail and AdSense, is now as good as dead

Few people remember it, but the same thing happened at HP. It used to be that HP engineers were expressly given Friday afternoons and full access to company resources to just play with new ideas. Among other things, this led to HP owning the printer market.

Then "professional" management came in and killed the proverbial goose. They had to focus more on the "bottom line". To do what was easy to measure and track, rather than what was necessary for the next step of the company, and now HP is a mere shadow of its former glory -- directionless and bleeding.

3M and Corning have largely avoided this fate, but it seems that Google won't. This should make a lot of entrepreneurs happy, as there will continue to be a lot of top-down management-driven products that, if history shows, will continue to be market failures. Yet somehow, I'm incredibly sad, as it seems that too many companies go down this road.

Businesses that make material goods like 3M and Corning _have_ to innovate. If you don't keep innovating, you're going to lose your lead in established products (post-it notes, corningware) to China or WallMart.

Apple has a similar story with Android phones. Keep innovating or get your low-end eaten.

Google doesn't have to innovate. They're already China. If somebody makes something they like, they'll buy it. Or make a knock-off.

> Businesses that make material goods like 3M and Corning _have_ to innovate

No, they don't "have to". But then they die, or just keep doing what they do. It's an option.

There are boundaries that sometimes protect business: geography, client base, product specifics, etc.