Wasn't the "all the wood behind one arrow" motto famous for heralding the decline of Sun Microsystems?
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You mean Orkut. That was weird: it got wildly popular in Brazil, India, Turkey and other places, but never really took off in "the West" (weird name, bad quality when first released, boring UI...). I guess most of its members (it's still going!) will become G+ users, so it wasn't a complete failure in the end (in fact, a large userbase in developing countries is an insurance policy for the future, if you can keep it going).