Ireland’s Diarmuid Early wins world Microsoft Excel title

Does Microsoft gain useful information about product UX from this? Wondering if any Excel PMs watch this and see where micro-optimizations are made.

Excel was completed at least a decade ago (probably two).

This is obviously 99% marketing. Microsoft/Waggener Edstrom tend to be really good at getting mainstream media to report on the marketing activities.

Example: For many Windows launches since Windows 3/95, there's been this media splash where Microsoft spends x million dollars on marketing and mainstream media then reports this, thereby getting (like) 100x millions worth of exposure.