I predicted commoditization happening back in 2016 when I saw no matter what I learned, it was going to be impossible to stand out from the crowd on the enterprise dev side of the market or demand decent top of market raises.[1]
I knew back then that the answer was going to be filling in the gaps with soft skills, managing larger more complex problems, being closer to determining business outcomes, etc.
I pivoted into customer facing cloud consulting specializing in application development (“application modernization”). No I am not saying “learn cloud”.
But focusing on the commodization angle. When I was looking for a job in late 2023, after being Amazoned, as a Plan B, I submitted literally 100s of applications. Each open req had hundreds of applicants and my application let alone resume was viewed maybe 5 times (LinkedIn shows you).
My plan A of using my network and targeted outreach did result in 3 offers within three weeks.
The same pattern emerged in 2024 when I was out looking again.
I’m in the interviewer pool at my current company, our submitting an application to job offer rate is 0.4%.
[1] I am referring to the enterprise dev market where most developers in the US work