Spent 6 months building the product. Now I’m focusing on marketing and branding.
I’ve spent last few weeks studying other successful educational products.
And so far, from my research, pretty much every single one of these apps/sites prioritized making the user “feel good” about learning rather than actually learning.
And unfortunately, this is what the users want. They want to feel good about learning.
All the successful education sites employ these mechanisms that you’re intending to avoid. I wanted to avoid using these as well - but I just don’t see another way. I’ve even had users explicitly ask me to add milestones, streaks, etc to motivate them.
Reality is - most people who really want to study or learn anything, can do so without an app. Even a book from a library will do. But it requires tremendous consistency, effort and time. Apps are way easier and make the user feel good - there’s still learning being done, don’t get me wrong. But user feeling good about it is what keeps them coming back.
Edit: I’ve also studied many of their ads. Often times on places like TikTok, Instagram, etc their ads are what I would call “intelligence porn”. They get you excited about being more intelligent, investing in yourself, intelligence eliticism, etc. These were a common ad strategy that I have discovered so far.
Some apps literally ran ads with text: “become dangerously intelligent” text and had the song from the show Succession play with images of famous researchers and scientists changing quickly. (Newton, Einstein, etc). Stuff like this cracked me up tbh lol. But apparently it works