Heads up: forbes.com/sites/xyz are ppl and groups who pay for the domain, but aren't edited or promoted by forbes itself. Almost always conservative interest groups posing as journalists.
Nietzel's whole shtick is "college reform" i.e. dismantling and financialization. See his book "Coming to Grips with Higher Education." Mixing non-agitprop into the feed is part of agitprop.
Maybe not this in particular. But the general idea is that this is reputation laundering. Yournot reading something up to forbes' (percieved historical) standards. Your reading something some rando paid to get on forbes