This product is the sort of product I suspect the fad blitz against "ultraprocessed foods" is really targeted at.
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It might be some Big Meat conspiracy to combat these upstarts, but there's also reasonable data indicating that less processing results in better health outcomes.
We want causal correlations. Someone decided that instead they wanted to divide food into categoried in this specific way, and then rank categories. And I don't think all of them were naive about what they were doing. I've read Merchants of Doubt, I don't give harmful industries the benefit of doubt when it comes to things like this.