French supermarket's Christmas advert is worldwide hit (without AI) [video]

(www.youtube.com)

436 points gbugniot | 1 comments | 11 Dec 25 13:35 UTC | HN request time: 0.201s | source

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recursive ◴[12 Dec 25 00:48 UTC] No.46239530[source]▶

Is this newsworthy entirely because it was made without AI? It seems like a perfectly fine ad. I just don't understand why this is significant. If people just like this ad enough to vote for it, fine. But I feel like I'm missing something.

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JimDabell ◴[12 Dec 25 02:10 UTC] No.46240102[source]▶

>>46239530 #

McDonalds were recently criticised for an AI-generated Christmas advert:

https://www.theguardian.com/business/2025/dec/11/mcdonalds-r...

It seems like an excellent advert because it got everybody talking about McDonalds. Even this thread talks more about McDonalds than the “French supermarket’s” ad. The “French supermarket” isn’t even named in the title. The people who came up with the McDonalds ad were wildly successful in what they set out to do; they even have all the people who hate AI talking about their new ad, even when attempting to showcase somebody else’s ad.

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1. Antibabelic ◴[12 Dec 25 12:46 UTC] No.46243616[source]▶

>>46240102 #

I think it's debatable whether the principle that "any press is good press" is actually true. Especially for a brand that is already a household name. People will talk about you, yes. But is it a good thing that they're gonna be talking, and reinforcing the association in the minds of your customers, that you're putting out lazy, soulless slop? Of course, that's de facto what McDonald's is, but it's not like they don't benefit from at the very least an illusion that this isn't the case.

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