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French supermarket's Christmas advert is worldwide hit (without AI) [video]

(www.youtube.com)
436 points gbugniot | 1 comments | 11 Dec 25 13:35 UTC | HN request time: 0.194s | source
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recursive ◴[12 Dec 25 00:48 UTC] No.46239530[source]▶
Is this newsworthy entirely because it was made without AI? It seems like a perfectly fine ad. I just don't understand why this is significant. If people just like this ad enough to vote for it, fine. But I feel like I'm missing something.
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qingcharles ◴[12 Dec 25 01:50 UTC] No.46239965[source]▶
We're at that point, where we are literally celebrating something made by humans, not machines. Wild timeline. It will get rarer and rarer as AI becomes quicker, easier, higher-quality and cheaper than it is today.

(Also I think the ad is really nice)

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1. sabellito ◴[12 Dec 25 12:45 UTC] No.46243608[source]▶
I disagree, people are just happy to see coca cola fail, which's fair enough.

The ad company that made this supermarket's piece capitalised on that, and now we have ... an ad on the front page, with people commenting on its storytelling.

Celebrating an advertisement video is absolutely bizarre.