French supermarket's Christmas advert is worldwide hit (without AI) [video]

Is this newsworthy entirely because it was made without AI? It seems like a perfectly fine ad. I just don't understand why this is significant. If people just like this ad enough to vote for it, fine. But I feel like I'm missing something.

McDonalds were recently criticised for an AI-generated Christmas advert:

https://www.theguardian.com/business/2025/dec/11/mcdonalds-r...

It seems like an excellent advert because it got everybody talking about McDonalds. Even this thread talks more about McDonalds than the “French supermarket’s” ad. The “French supermarket” isn’t even named in the title. The people who came up with the McDonalds ad were wildly successful in what they set out to do; they even have all the people who hate AI talking about their new ad, even when attempting to showcase somebody else’s ad.