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French supermarket's Christmas advert is worldwide hit (without AI) [video]

(www.youtube.com)
384 points gbugniot | 4 comments | 11 Dec 25 13:35 UTC | HN request time: 0s | source
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jsheard ◴[11 Dec 25 13:43 UTC] No.46231255[source]▶
OP is the original upload, but the agency reposted it with English subs after it got popular outside of France: https://www.youtube.com/watch?v=iLERt5ZkpQ4
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deltarholamda ◴[11 Dec 25 15:00 UTC] No.46232195[source]▶
You can tell it's great visual storytelling because you don't even need to know the words.

I guess the McDonald's ad didn't need words either, but it was just depressing and awful.

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1. ryandrake ◴[12 Dec 25 07:05 UTC] No.46241598[source]▶
It’s probably a mistake to read too much into it but I can’t help but notice the McDonald’s ad is kind of a mirror held up to all the things that American culture has been progressing into: cynical, mean, isolated, artificial... whatever the opposite of “wholesome” is. Totally off-key for what Christmas is supposed to stand for. Christmas (at least the secular holiday) is supposed to be about kindness, putting differences aside, enjoying people and family, and the commercial was pretty much the opposite of that.
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2. oneeyedpigeon ◴[12 Dec 25 10:03 UTC] No.46242592[source]▶
Here in the UK, Tesco is running a pretty similar campaign to the McDonald's one (without the AI): https://www.youtube.com/watch?v=711Cq8_E0oI

I think Brits tend to be more cynical than Americans, though, so it kinda tracks.

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3. InsideOutSanta ◴[12 Dec 25 11:36 UTC] No.46243150[source]▶
That ad is brutal. I feel sorry for people who experience Christmas like this.
4. davedx ◴[12 Dec 25 11:46 UTC] No.46243230[source]▶
Seemed pretty realistic to me!