Rivian Unveils Custom Silicon, R2 Lidar Roadmap, and Universal Hands Free

Autonomy subscriptions are how things are going to go, I called this a long time ago. It makes too much sense in terms of continuous development and operations/support to not have a subscription -- and subscriptions will likely double as insurance at some point in the future (once the car is driving itself 100% of the time, and liability is always with the self driving stack anyway).

Of course, people won't like this, I'm not exactly enthused either, but the alternative would be a corporation constantly providing -- for free -- updates and even support if your car gets into an accident or stuck. That doesn't really make sense from a business perspective.

Agreed, it seems inevitable that autonomy and insurance are going to be bundled.

1. Courts are finding Tesla partially liable for collisions, so they've already got some of the downsides of insurance (aka the payout) without the upside (the premium).

2. Waymo data shows a significant injury reduction rate. If it's true and not manipulated data, it's natural for the car companies to want to capture some of this upside.

3. It just seems like a much easier sell. I wouldn't pay $100/month for self-driving, but $150 a month for self-driving + insurance? That's more than I currently pay for insurance, but not a lot more. And I've got relatively cheap insurance: charging $250/month for insurance + self-driving will be cheaper than what some people pay for just insurance alone.

I don't think we need to hit 100% self-driving for the bundled insurance to be viable. 90% self-driving should still have a substantially lower accident rate if the Waymo data is accurate and extends.

I would pay so much for my own SUV to self-drive as well as Waymo.

Keyword: my own SUV. Not a rental. With the possibility for me to take over and drive it myself if service fails or if I want to do so.

The significant unlock is that I get to haul gear, packages, family. I don't need to keep it clean. The muddy dogs, the hiking trip, the week-long road trip.

If my car could drive me, I'd do way more road trips and skip flying. It's almost as romantic as a California Zephyr or Coast Starlight trip. And I can camp out of it.

No cramped airlines. No catching colds by being packed in a sardine can with a stressed out immune system.

No sharing space with people on public transit. I can work and watch movies and listen to music and hang out with my wife, my friends. People won't stare at me, and I can eat in peace or just be myself in my own space.

I might even work in a nomadic lifestyle if I don't have to drive all the time. Our country is so big and there's so much to see.

One day you might even be able to attach a trailer. Bikes, jet skis, ATVs. People might simply live on the road, traveling all the time.

Big cars seem preferable. Lots of space for internal creature comforts. Laying back, lounging. Watching, reading, eating. Changing clothes, camping, even cooking.

Some people might even buy autonomous RVs. I'm sure that'll be a big thing in its own right.

It's bidirectional too! People can come to you as you go to them. Meet in the middle. Same thing with packages, food, etc.

This would be the biggest thing in travel, transport, logistics, perhaps ever. It's a huge unlock. It feels downright revolutionary. Like a total change in how we might live our lives.

This might turn big suburbs from food/culture deserts into the default places people want to live as they have more space for cheaper - because the commute falls apart.

This honestly sounds better than a house, but if you can also own an affordable large home in the suburbs as your home base - that's incredible. You don't need a tiny expensive place in the city. You could fall asleep in your car and wake up for breakfast in the city. Spend some time at home, then make a trek to the mountains. All without wasting any time. No more driving, no more traffic. Commuting becomes leisure. It becomes you time.

This is also kind of a super power that big countries (in terms of area) with lots of roads and highways will enjoy the most. It doesn't do much in a dense city, but once you add mountains and forests and streams and deserts and oceans - that's magic.

Maybe our vast interstate highway infrastructure will suddenly grow ten times in value.

Roads might become more important than ever. We might even start building more.

If the insurance and autonomy come bundled as a subscription after you purchase or lease your vehicle, that's super easy for people to activate and spend money on.

This is such a romantic dream, and I'm so hyped for this.

I would pay an ungodly sum to unlock this. It can't come soon enough. Would subscribe in a heartbeat.