I agree with the sentiment, though the argument could be made better. It’s not really about good names being descriptive, nor about memorable mnemonics. It’s that modern naming styles tend to overload random English words for no good reason, but just to be cute (which I don’t consider a good reason) or to be evocative of something which it isn’t. One issue with that is that you might have very different connotations evoked by the word, that clashes with the software. And conversely, if you have to use the software regularly, it now encroaches into the semantic space of what you otherwise associate with the word. I’d like my software, and hence its name, to be its own thing, thank you very much.
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