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French supermarket's Christmas advert is worldwide hit (without AI) [video]

(www.youtube.com)
419 points gbugniot | 5 comments | 11 Dec 25 13:35 UTC | HN request time: 0.6s | source
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jsheard ◴[11 Dec 25 13:43 UTC] No.46231255[source]▶
OP is the original upload, but the agency reposted it with English subs after it got popular outside of France: https://www.youtube.com/watch?v=iLERt5ZkpQ4
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deltarholamda ◴[11 Dec 25 15:00 UTC] No.46232195[source]▶
You can tell it's great visual storytelling because you don't even need to know the words.

I guess the McDonald's ad didn't need words either, but it was just depressing and awful.

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1. anonzzzies ◴[12 Dec 25 00:06 UTC] No.46239205[source]▶
I thought the McDonalds one was good and what does it matter it was AI ; mcdonalds makes artificial food and everything about the place is artificial so why not artificial ads?
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2. qingcharles ◴[12 Dec 25 01:47 UTC] No.46239936[source]▶
I'm pro-AI but I thought the Coca-Cola and McDonald's ads were shit. The Coke one was especially egregious because if the creators hadn't been lazy they could have made it look half-decent. Instead it's janky and inconsistent and ugly.
replies(1): >>46243134 #
3. fogj094j0923j4 ◴[12 Dec 25 03:52 UTC] No.46240712[source]▶
>artificial food

As if people are not "cooking" the exact same food bought from these supermarkets.

replies(1): >>46240898 #
4. stackghost ◴[12 Dec 25 04:34 UTC] No.46240898[source]▶
I don't usually make salads with 750 calories and an entire day's worth of sodium when I cook.
5. InsideOutSanta ◴[12 Dec 25 11:34 UTC] No.46243134[source]▶
The worst part about the Coke ad is the fake "making of" video they released to show how much manual work went into their ads. The "pencil sketches" ostensibly made by humans in the making of were also AI-generated.