Subscriptions are how things are going to go in general. This is just one example of the larger trend. Companies find it very annoying that they have to keep coming up with ways to provide new value in order to keep getting money from people.
Some car companies are already trying out subscriptions for stuff that requires zero ongoing support, like seat heaters. Outside of cars, so much software is switching to subscriptions, whether or not it makes sense. The software for my security cameras has become completely infested by ads, but you can pay for a subscription to make them go away. I own the cameras outright, but not really, since the software needed to use them is basically rented, either with cash or with my eyeballs. Most paid apps I come across these days want a monthly fee to keep using it, they're not content to just sell me a copy.