CarPlay and affordability. I was totally smitten last year with the R1S during a test drive. I'm not a car person but felt that spark people must feel when they obsess over their vehicles.
But it wasn't pushing-six-figures smitten, which is where you're at when you get a new one with customizations.
Yep. I certainly wanted an R1S, but ended up in an EV9 due to CarPlay plus huge lease incentives. No regrets, and will probably get another after this lease is up.